We believe exceptional display design is a silent salesperson. By integrating consumer behavior science with brand visual language, we transform products into stories and shelves into stages. Specializing in "High-Conversion Design": increasing foot traffic conversion by 30%+ through scientific layout planning, impactful color schemes, and modular structures.
Our design team consists of 5 designers with over 8 years of industry experience, covering structural design, visual design, material engineering and other fields. Core team members have served global well-known retail equipment enterprises, and are familiar with market standards and aesthetic preferences in Europe, America, the Middle East, Southeast Asia and other regions.
The team has established a collaboration mechanism of "customer communication—market research—creative brainstorming—scheme polishing". Weekly cross-departmental design seminars are held to optimize design schemes based on front-line feedback from production, quality inspection and foreign trade teams. Our designers are not only proficient in professional design software such as CAD, SolidWorks and Adobe series, but also have strong cross-cultural communication skills to accurately understand the needs of customers from different countries.
After receiving customer needs, the design team will set up a special group within 24 hours. Through video conferences and demand questionnaires, they will clarify the customer's brand positioning, product characteristics, target market (e.g., Europe focuses on eco-friendly materials, the Middle East emphasizes weather resistance), budget range and delivery cycle, and form a "Demand Analysis Report".
Based on the demand report, designers, combined with the market case library (accumulating 5000+ successful cases), will output 2-3 differentiated design schemes within 3 working days, including structural sketches, material suggestions, visual effect renderings and cost estimates. The schemes will focus on the practicality of display scenarios (e.g., easy replacement of shelf talkers) and transportation convenience (e.g., foldable design of poster racks).
After scheme confirmation, 1:1 physical prototype production will be completed within 2 working days, and 12 professional tests such as load-bearing test, temperature resistance test and installation convenience test will be conducted. 2-3 rounds of optimization will be carried out based on test data and customer feedback to ensure the design scheme is implementable and easy to produce.
The final scheme will output detailed production drawings (including dimensional tolerance, material parameters, process standards), quality inspection standards and packaging design schemes to ensure zero deviation in the production process.
Great display design starts with understanding the shelf — not the catalog. When HotMaxx, China's top discount chain with 900+ stores, told us their A5+ tags wouldn't fit standard holders, our design team walked the stores, measured the shelf gaps, and re-engineered the JR-1 into a taller custom profile. The redesign keeps the original magnetic base to control cost, and extends the panel for full tag support and a cleaner visual line.
That single design decision paid off: tag-swap efficiency up 60%, tag damage down 80%, and 100% visual consistency across every store — with a 100% repeat order rate. As the HotMaxx operations team put it: "They walk through your store, understand your merchandising logic, then propose a solution." That's how we design — understand first, solve second. Want a display designed around your store?
We excel at naturally integrating customer brand elements (LOGO, color system, visual symbols) into product design. For example, shelf talkers customized for chain supermarkets enhance brand recognition through brand color gradient printing and exclusive font typesetting; hanging strips designed for beauty brands adopt frosted materials that echo product packaging to improve overall display texture.
Optimize designs according to climate characteristics and consumption habits in different regions: add anti-ultraviolet coating and weighted base to floor-standing poster racks for the Middle East market to resist high temperature and strong wind; use moisture-proof materials for price tag strips in Southeast Asian markets to adapt to humid environments; select recyclable and eco-friendly materials for all products in European and American markets to comply with local environmental regulations.
On the premise of ensuring quality, reduce customer costs through structural innovation. For example, change the integrated molding design of shelf talkers to modular splicing to reduce mold investment; optimize the wall thickness distribution of hanging strips to reduce material consumption without affecting load-bearing; design foldable poster racks to save 30% of transportation packaging space.
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