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Business Consulting Capability

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Business Consulting Capability

In the increasingly competitive global retail market, professional business consulting services have become key to improving supermarket display efficiency and promotion effectiveness. As a foreign trade factory specializing in supermarket display supplies and promotional props, we not only provide high-quality products but also offer full-chain business consulting services from demand analysis to implementation based on our in-depth understanding of the global market, helping your retail business stand out in target markets.

Core Consulting Service Segments

VIGO DISPLAY

Retail Strategy Advisory

Our core advantage lies in display strategy recommendations based on sales data and consumer behavior. We will in-depth analyze your sales reports, best-selling/slow-moving product data and consumer shopping path trajectories, and combine tools such as shelf heat maps to formulate scientific display strategies for you. For example: optimizing the replacement frequency and information focus of shelf talkers by analyzing the purchase time data of food products; planning the combined display scheme of product hanging strips according to the associated purchase behavior of daily necessities to improve the joint sales rate. Our strategies not only focus on short-term sales growth but also on building a sustainable display profit model.

VIGO DISPLAY

POP Placement Optimization

The placement and combination scheme of point-of-purchase (POP) advertisements directly affect the promotion conversion rate. We will provide accurate POP placement suggestions based on factors such as supermarket traffic line design, consumer sight height, and stay time: recommending the use of floor-standing poster racks in the entrance drainage area to create a visual impact; optimizing the information linkage between shelf talkers and price tag strips in the shelf end frame area; planning small hanging strip displays around the cash register to stimulate impulsive consumption. At the same time, we will provide dynamic combination schemes according to different promotion cycles (such as holiday promotions, daily promotions) to ensure the maximum utilization of POP resources.

VIGO DISPLAY

Brand Positioning Support

We are good at strengthening brand image and enhancing shelf influence through systematic display design. We will deeply understand your brand's core values and target customer portraits, and integrate brand elements (colors, LOGO, visual symbols) into the design of the full range of display props: customizing matte metal texture shelf talkers for high-end brands to highlight quality tone; designing bright-colored hanging strip combinations for young and fashionable brands to enhance visual vitality. Through a unified display language, establish clear brand recognition among the dazzling supermarket shelves, allowing consumers to quickly perceive brand differences.

VIGO DISPLAY

Global Market Insights

With long-term deep cultivation in major markets such as Europe and America, we can provide accurate localized display suggestions for overseas brands. Familiar with the regulatory requirements for eco-friendly materials in the European market, we can recommend biodegradable promotional props that meet EU standards; understand North American consumers' preference for clear information display, optimize the font size and information hierarchy of price tag strips; grasp the consumption habits of European and American holiday promotions, and plan seasonal display schemes in advance. Help brands avoid "acclimatization" and quickly adapt to the retail ecology of the local market.

VIGO DISPLAY

Sales Enablement Tools

We provide practical toolkits to support sales conversion, including standardized display manuals, operation demonstration videos and training materials. The display manual details the best display height, spacing requirements and prop combination methods for different product types, with high-definition diagrams attached; the training video intuitively shows the installation steps of floor-standing poster racks and the replacement skills of shelf talkers; for new team members, we also provide a FAQ manual covering material characteristics, maintenance and other contents, helping stores quickly master display points and ensuring the efficient implementation of consulting schemes.

Why Choose Us

Data-Driven Professional Judgment

We reject empiricist subjective suggestions, and all display strategies and scheme designs are based on real sales data and consumer behavior analysis. By establishing a closed-loop system of "data collection-model analysis-scheme output-effect tracking", we ensure that every consulting suggestion is supported by data, improving the accuracy and effectiveness of decision-making.

Full-Chain Implementation Capability

As a factory integrating design, production and consulting, we can seamlessly transform consulting schemes into actual products and execution actions. From prop design parameters to production process standards, from display scheme planning to installation guidance, we achieve full-process control of "consulting-design-production-implementation" to avoid the common problem of disconnection between scheme and execution.

Material Customization

We provide differentiated consulting services for customers of different sizes: establishing exclusive data models and standardized display systems for large chain supermarkets; providing lightweight and low-cost display optimization schemes for small and medium retailers; providing flexible seasonal prop combination suggestions for promotion planning companies. No matter your business stage and demand scale, you can get adapted consulting support.

Business Consulting Service Process

Step 1

Initial Demand Connection

You can initiate consultation through online forms, emails or phone calls, informing us of your basic needs: target market, business type (supermarket chain, convenience store, promotion planning, etc.), core demands (improving display efficiency/reducing procurement costs/optimizing promotion effect, etc.)

Step 2

Design Proposal

The exclusive consultant will conduct in-depth demand research through video conferences or detailed questionnaires, combine industry data and case experience to form a "Demand Analysis Report", and clarify the direction of consulting services.

Step 3

Sample Making

Based on the results of demand analysis, the consulting team will work with design, production and other departments to output preliminary schemes, and through multiple rounds of communication and revision, ensure that the schemes are highly consistent with your expectations.

Step 4

Production and Processing

After the scheme is confirmed, provide full-process implementation support and conduct regular return visits to collect effect feedback to ensure that consulting value is transformed from scheme to actual business results.

Contact VIGO DISPLAY

We understand the importance of choosing the right products, which is crucial to your business. That's why we invite you to reach out to us. Whatever your objectives are, VIGO DISPLAY will help you achieve them.We are always available to provide you with customized solutions for display products.Don't hesitate to get in touch with our sales team.
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Transform Retail Spaces, Drive Sales Growth
Contact Person
Jerry Sheng
Name:
Jerry Sheng
Tel:

+0086-571-88601733

Email:
Address:
No. 15 Dongle Road, Changle Industrial Park, Jingshan Town, Yuhang District, Hangzhou , Zhejiang, China
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