Retail Display Solutions Expert

Transform Retail Spaces, Drive Sales Growth

Customization Service

Provide exclusive customization solutions for brands, end customers, e-commerce sellers and wholesalers to accurately meet personalized needs.
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Tailored Solutions for Your Business Role

Are you a brand owner aiming to align props with your brand identity, a supermarket or convenience store looking to optimize space and sales efficiency, an e-commerce cross-border seller struggling with logistics or platform entry, or a wholesaler in need of a full product range and stable supply?We have experience serving diverse clients and can precisely address the core needs of each role.
  • Basic Characteristics

    • Entity:Brand-holding enterprises or brand licensees in industries such as FMCG, food and beverages, household goods
    • Scale:Mainly medium and large enterprises with mature brand systems and market channels
    • Region:Covering major global consumer markets, especially concentrated in developed regions such as Europe, America, Japan and South Korea

    Core Pain Points

    • Disconnection Between Design & Brand Tone:General display props cannot convey core brand value, and terminal display lacks recognition
    • Long Customization Cycle:The development cycle of display props before new product launch is too long, affecting marketing rhythm
    • Unstable Quality:Insufficient durability of props leads to frequent replacement, damaging the high-end brand image

    VIGO DISPLAY Solutions

    01

    Exclusive Design Team

    Equipped with designers with over 8 years of experience in FMCG industry, deeply interpret brand VI system, provide full-case design from concept to implementation, ensuring display style is highly consistent with brand tone

    02

    Flexible Production System

    Adopt modular design pre-production mode, shorten customization cycle from industry average 45 days to 25 days, synchronously matching new product launch rhythm

    03

    Material Upgrade Guarantee

    Select food-grade ABS, high-strength aluminum alloy and other durable materials, verified by 100,000 opening and closing tests, prop service life increased by 60%, reducing long-term replacement costs

  • Basic Characteristics

    • Entity:Retail terminals such as chain supermarkets, convenience stores, shopping centers, department stores
    • Scale:Ranging from regional chains to multinational retail groups, with single-store or multi-store procurement models
    • Region:Distributed in various regions around the world, with high requirements for the practicality and local adaptation of display props

    Core Pain Points

    • Low space utilization:Unreasonable shelf layout, waste of golden display space, affecting product sales
    • High operating costs:Complex prop installation requires professionals, daily maintenance is time-consuming and labor-intensive
    • High compliance risks:Prop materials or structures do not meet local fire protection and health standards, facing rectification penalties

    VIGO DISPLAY Solutions

    01

    Space planning service

    Provide free CAD space layout design, optimize display plans based on consumer movement data, increase golden area utilization by 35%

    02

    Easy installation & maintenance design

    All props adopt snap-on assembly, no professional tools required, single person can complete shelf setup in 30 minutes; equipped with lifelong maintenance guidelines to reduce operation and maintenance costs

    03

    Localized compliance certification

    Obtain target market regulatory requirements in advance (such as EU REACH, US ASTM), all products pass third-party testing, provide compliance reports to avoid penalty risks

  • Basic Characteristics

    • Entity:Cross-border e-commerce sellers, platform self-operated stores, brand independent station operators
    • Scale:Mainly small and medium-sized e-commerce enterprises, with some leading e-commerce having stable purchasing volume
    • Region:Mainly facing e-commerce developed markets such as Europe, America and Australia, with strong logistics dependence

    Core Pain Points

    • High logistics costs: Large volume and high weight of display props, international freight accounts for more than 30% of procurement costs
    • Inventory backlog risk: Inaccurate market demand forecasting, unsold props occupy capital and warehouse space
    • Platform entry blocked: Lack of international certification or compliance documents, unable to pass audits of Amazon, Rakuten and other platforms

    VIGO DISPLAY Solutions

    01

    Lightweight logistics optimization

    Develop foldable and detachable structure props, reduce packaging volume by 60%; sign dedicated line agreements with DHL and FedEx, reduce logistics costs by 25-40%

    02

    Flexible supply support

    Provide trial sales service with minimum order quantity of 10 sets, recommend best-selling models based on historical sales data, support 30-day return and exchange for unsold products (without affecting secondary sales)

    03

    Full certification coverage

    Complete 20 international certifications such as CE, FDA, ISO9001 in advance, provide complete compliance document package (including test reports, manual translation) to ensure smooth platform entry

  • Basic Characteristics

    • Entity:Regional trade wholesalers, industry-specific distributors, import and export trading companies
    • Scale:Mainly medium-sized trading enterprises with stable local sales networks and customer resources
    • Region:Covering various regions around the world, especially with strong channel penetration in emerging markets

    Core Pain Points

    • High procurement costs: No advantage in single product purchase price, difficult to form price competitiveness in local market
    • Incomplete categories:Suppliers have a single product line, need to connect with multiple factories, increasing procurement management costs
    • Unstable supply: Out-of-stock or delayed delivery in peak season, leading to loss of downstream customers

    VIGO DISPLAY Solutions

    01

    Full-category one-stop procurement

    Covering 18 series with 1000 SKUs, supplying full range from price tag strips, pushers to rattan baskets and LED display boards. Supporting mixed order procurement, reducing 80% of supplier docking efforts

    02

    Seasonal stock-up support

    Release peak season stock-up guide 90 days in advance, provide best-selling product stock-up suggestions, and offer 30-day free storage service for key categories to ensure sufficient stock in peak season

    03

    Custom Packaging & Rapid Replenishment

    Offer customizable packaging (neutral/printed sleeves/PVC labels) with a low MOQ of 200 sets. Regional warehouses ensure 48-hour delivery within 300km, plus green channels for urgent replenishment.

Customization Service Content

We offer diverse customization solutions to fit your needs:
Comparison DimensionOEM ServiceOEM ServiceOEM ServiceODM ServicePrivate Label ServicePrivate Label Service
Service DefinitionProduce according to customer's design drawings and specificationsOne-stop customization from design to productionAttach customer's brand label on existing or customized products
BrandingClient's brand identityOptional: Client's or factory's brandMandatory client branding
Core AdvantageStrictly restore customer's design to ensure consistencyProvide professional design support to save R&D costsQuickly build brand product lines and lower entry barriers
Ideal ForBrands with mature product designsSMEs needing R&D supportStartups/E-commerce/Retail chains
Customer ParticipationHigh (provide complete design scheme)Medium (provide demand direction and participate in design optimization)Low (confirm product and brand label design)
Cooperation ProcessDrawing confirmation → Sample production → Mass productionDemand communication → Scheme design → Sample confirmation → ProductionProduct selection → Label design → Sample confirmation → Production

Customization Options

Specification Customization

Whether it is the size, shape or structure of the product, we can customize it according to your specific needs. Our design team will optimize the product specifications according to the space size and usage requirements you provide to ensure the practicability and aesthetics of the product.

Color Customization

We provide a variety of color options, which can be customized according to your brand color, store decoration style or promotion theme. Support Pantone color card number customization to ensure color accuracy and consistency.

Material Customization

We provide a variety of high-quality materials for you to choose from, including plastic, metal, wood, acrylic, etc. You can choose the appropriate material according to the product's use environment, budget and aesthetic needs, and we will ensure that the selected material has good durability and stability.

How to Cooperate

Step 1

Demand Communication

You contact us by phone, email or online consultation, and specify your customization needs in detail, including product type, service plan, customization options and other information.

Step 2

Scheme Design

Our professional team analyzes and designs according to your needs, formulates a preliminary customization scheme and quotation, and feeds back to you for confirmation.

Step 3

Sample Production

After you confirm the scheme and quotation, we will make samples for your inspection. You can evaluate the quality, appearance, function of the sample and put forward modification suggestions.

Step 4

Order Confirmation

After the sample is confirmed, you place a formal order, and we sign a purchase and sale contract to clarify the rights and obligations of both parties.

Step 5

Mass Production

We carry out mass production according to the order requirements, strictly control the production quality and progress, and ensure that the production task is completed on time.

Step 6

Quality Inspection & Delivery

After the production of the product is completed, we carry out strict quality inspection. After passing the inspection, we deliver the goods according to the logistics method you specified, and provide logistics information in a timely manner.

Cooperation Cases

One year ago, a procurement company supplying retail props to over 100 supermarkets and convenience stores in Europe approached us, grappling with severe issues regarding beverage pushers: complaints related to the beverage section accounted for 28%, and 3 large chain supermarkets even suspended pusher renewals, causing considerable losses.

Turning Complaints into an Opportunity for Efficiency Upgrade​

We collaborated closely with the customer to analyze nearly six months of frontline feedback from stores, quickly identifying three core pain points:

  • Pushing Jams:Standard pushers had uneven spring tension: 330ml small bottles often got stuck in tracks due to insufficient force, while 1L large bottles toppled and spilled because of excessive force, forcing store staff to spend 3 hours daily on manual organization and restocking;
  • Poor Bottle Adaptability:Only one bottle diameter could be fixed, so the customer had to purchase separate pushers for 5 mainstream bottle types, increasing inventory categories by 40% and significantly raising warehousing costs;
  • Weak Cold Chain Durability:Metal rails were prone to rust from moisture in beverage refrigerated areas (4℃~8℃, high humidity), requiring replacement every 3 months on average and incurring continuous high replacement costs.

Tailored Solutions for Pain Points

  • Solving Pushing Jams: We used high-elasticity manganese steel springs, conducted 500 thrust tests with different bottle weights to simulate high-frequency product retrieval in supermarkets, and precisely calibrated the spring force parameters. Additionally, we applied a food-grade smooth coating to the inner side of the rails, ensuring stable pushing for all bottle sizes from 330ml to 1.2L, with no jams or toppling;
  • Improving Bottle Adaptability: We innovatively designed an adjustable rail width structure, allowing width adjustment from 6cm to 12cm via a knob. This covers over 95% of beverage bottle types in the European market, helping the customer reduce 80% of pusher inventory categories and significantly lower warehousing pressure;
  • Enhancing Cold Chain Durability: We upgraded the rail material to 304 stainless steel, applied double-layer anti-corrosion treatment to the surface, and conducted a 300-day aging test under simulated high-humidity conditions (85% relative humidity) in refrigerated areas, extending the service life to over 18 months. Furthermore, we optimized the clip structure based on supermarket shelf installation scenarios, increasing employee installation efficiency by 50% and reducing store labor hours.

One Year Later: From Inefficient Shelves to a Low-Maintenance Beverage Section

Within one month of new product delivery, complaints related to pushers received by the customer dropped by 70% year-on-year; after three months, the three major issues of pushing jams, poor bottle adaptability, and rail rust were basically eliminated. The time store staff spent organizing the beverage section decreased from 3 hours to 30 minutes per day, representing an 83% efficiency improvement; now, one year into the cooperation, 35 new convenience store partnerships have been added, and the repurchase rate of beverage pushers has jumped from 35% to 72%.

“We used to stock 5 types of pushers for different beverage bottles, which made inventory management complicated, and employees often complained about heavy workloads due to frequent organization. Now one pusher fits all bottle types, and it hasn’t rusted even after a year of use in the refrigerated area. Your solution not only solves practical problems but also helps us reduce inventory and improve labor efficiency,” the customer’s procurement manager commented during the quarterly cooperation review meeting.​

This is exactly the concept we have always adhered to: high-quality retail props are not just “usable”; they must fit every detail of store operations – from local bottle type adaptation to cold chain environment resistance, from installation efficiency optimization to long-term cost control – truly creating sustainable value for customers.

Frequently Asked Questions

For more questions, please contact us directly
  • Q: Can you help with design if I don't have a clear concept?
    A: Absolutely. Our design team with 8+ years of FMCG retail experience will collaborate with you. We first understand your brand, target audience, and usage scenarios, then provide 2-3 concept drafts (e.g., 3D renderings of shelf layouts) for your choice. Revisions are offered until you’re satisfied.
  • Q: Is customized packaging available for display props?
    A: Yes. We offer neutral packaging, custom - printed sleeves, and PVC label sticking. The MOQ for customized packaging is 200 sets. We also provide a design template library to simplify the process, and packaging proofing can be finished within 7 days.
  • Q: Can I make changes to my customized order after confirmation?
    A: Small changes (e.g., color adjustment, minor spec tweak) are acceptable within 48 hours of order confirmation, with no extra cost. For major changes (e.g., design overhaul, material replacement) after production starts, a revision fee may apply based on the work completed. We’ll communicate promptly to minimize your loss.
  • Q: What’s the price difference between customized and standard products?
    A: The price varies by customization complexity. Generally, customized products are 15% - 30% higher than standard ones. Simple changes (like color) add ~15%, while complex customization (unique design, special materials) can increase by up to 30%. We provide itemized quotes so you know where every cost goes.
  • Q: How to handle logistics for large or irregularly shaped customized props?
    A: We have optimized solutions: ① Develop foldable/detachable structures to reduce packaging volume by up to 60%. ② Partner with specialized logistics companies for oversized cargo, offering door - to - door service. ③ Provide freight cost estimation in the quotation phase to help you plan budgets.s solutions: foldable designs to reduce volume by up to 60%, cooperation with specialized carriers, and freight cost estimation at the quotation stage.
  • Q: What after-sales service do you offer for customized products?
    A: We offer a 12-month warranty for non-human damage. During this period, we provide free replacement or repair for quality issues. For logistics damage, we coordinate with you and the freight company for claims. Our team responds to inquiries within 12 hours.

Contact VIGO DISPLAY

We understand the importance of choosing the right products, which is crucial to your business. That's why we invite you to reach out to us. Whatever your objectives are, VIGO DISPLAY will help you achieve them.We are always available to provide you with customized solutions for display products.Don't hesitate to get in touch with our sales team.
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Transform Retail Spaces, Drive Sales Growth
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Jerry Sheng
Name:
Jerry Sheng
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+0086-571-88601733

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Address:
No. 15 Dongle Road, Changle Industrial Park, Jingshan Town, Yuhang District, Hangzhou , Zhejiang, China
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